Founder, Well Deserved Beverage Co.
Travis Havelka
Well Deserved Beverage Co. was created by Travis Havelka, a Florida hospitality professional with a career built around food, beverage, events, and creating memorable experiences for guests and members.
After years of watching people come together over a great meal or well-made drink, Travis wanted to create a cocktail brand that felt familiar, welcoming, and meaningful. Well Deserved was inspired by childhood favorites, family traditions, long workdays, retirement, friendship, and the simple moments people look forward to sharing.
The brand is being developed around one belief: everyone deserves a great drink and a moment to enjoy it. The first collection is currently in development and will feature approachable canned cocktails inspired by the good old days.
